The theoretical framework of the relationship between brand personality and the consumer behavior: The theoretical framework of the relationship between brand personality and the consumer behavior. Alijtihed Journal on Legal and Economic Studies, [S. l.], v. 12, n. 03, p. 437–455, 2023. DOI: 10.36540/7zwqxa83. Disponível em: https://alijtihed.univ-tam.dz/article/view/79.. Acesso em: 20 jan. 2025.