“The Theoretical Framework of the Relationship Between Brand Personality and the Consumer Behavior: The Theoretical Framework of the Relationship Between Brand Personality and the Consumer Behavior”. Alijtihed Journal on Legal and Economic Studies 12, no. 03 (June 11, 2023): 437–455. Accessed January 20, 2025. https://alijtihed.univ-tam.dz/article/view/79.