THE ROLE OF STRATEGIC MANAGEMENT IN RAISING THE EFFICIENCY OF THE FINANCIAL PERFORMANCE (AN APPLIED STUDY ON ALGERIA TELECOM COMPANY)

Abstract

           This paper focuses mainly on the evaluation of the Algerian Telecom Company in terms of practicing its strategic management in its scope, as well as studying various fields of strategic management that are essential and vital to raising the efficiency of financial performance, by formulating and implementing the company's strategy, and how the company started with limited resources to reach a position that has become The major telecommunications companies compete, the Algerian Telecom Company, achieved efficient financial performance, and therefore, the research clarifies the vital strategies that the institution uses in its various functions, and the road to successful strategic management cannot be completely smooth, and therefore, the different barriers along The road is the challenges that stand in the face of the company that is confronted and overcome.

           The research methodology that was used to evaluate and measure the company's financial performance efficiency as a result of its activation policies of strategic management, is to clearly and accurate the results, based on standard indicators, which showed that the application of strategic management leads to raising the efficiency and effectiveness of financial performance in the Algerian Telecom Company, and the study also reached to The company's senior and middle management in the company has knowledge of the concepts and methods of strategic management, which recommends the study to develop and activate it more to achieve the company's goals.